October 24, 2003 The end of Daylight Saving Time signals the return of shorter, darker days and increased reliance on artificial light. Daylight Saving Time was created to make better use of daylight and maximize our exposure to natural light, yet through the winter many people spend extended periods of time under artificial light, increasing their risk of eyestrain, vision-related headaches and fatigue. And, for more than 35 million Americans, is a time of year when the symptoms of Seasonal Affective Disorder (SAD) or the ‘winter blues' become prevalent.

Verilux®, The Healthy Lighting Company™, has designed a series of sunshine-simulating lamps that reduces the risk of eyestrain while bringing the benefits of natural daylight indoors. HappyEyes® lamps produce a bright, white, sunshine-simulating light that increases contrast and reduces glare compared to standard incandescent or fluorescent lights. Because the eye works most efficiently under balanced light, the potential for eyestrain is reduced even with extensive use. Other benefits of balanced lighting include improved alertness, energy, and concentration. Eyestrain due to poor lighting is a leading cause of work-related injuries while poor lighting is the most frequently cited contributing factor in falls and home accidents.

The HappyEyes series includes the HappyEyes Floor Lamp, the HappyEyes Desk and Reading Lamp and the new HappyEyes Clamp Lamp. The bulbs are cool-running for maximum comfort and the lifespan of 5,000 hours is nearly five times longer than an ordinary light bulb. HappyEyes lamps also utilize the most current technology for completely flicker-free operation. For maximum versatility all HappyEyes lamps feature a flexible gooseneck for the ability to accurately direct task lighting to where it's needed most.

The HappyLite® Deluxe Sunshine Simulator® is a light box that provides relief from feelings of sadness and fatigue caused by sunlight deprivation. Bright light therapy is the most common way to reduce feelings of depression, fatigue or irritability associated with natural light deprivation and benefits are often realized in as little as half an hour a day.

HappyEyes Lamps and HappyLites are available directly from Verilux by calling 1-800-211-7775 or online at www.healthylight.com. Numerous testimonials are posted on the Verilux website, www.verilux.net, as well as detailed product information.

Founded in 1956, Verilux, Inc. specializes in naturally balanced, visually efficient lighting solutions for better vision, health and well-being. A leader in wellness lighting technology, Verilux lighting products closely simulate natural light while incorporating ergonomic design features for maximum versatility and ease of use.

Verilux, Inc - Winner of the 2003 Gold Connecticut Quality Improvement Award for Innovation.

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Media Contact:
Heather Leary, Public Relations
Verilux, Inc. The Healthy Lighting Company™
P: 250-385-2285   
E: hleary@shaw.ca




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